Why Notion Templates Are an Easy Digital Product on Etsy

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One of the easiest digital products you can sell on Etsy right now is Notion templates.

You don’t need any shipping or inventory. And you just create digital planners inside Notion and sell them as templates in your Etsy store. You create it once and can sell it as many times as you want, and creating it costs nothing. This post shows how to find winning Notion template ideas and validate them with Everbe, so you don’t create products for nothing and actually make sales.

Start With Research

Most beginners start with “I want to create this because it’s a product I like and people will surely buy it.” That’s a big mistake. The first thing you need to do is research what people actually want to buy before you start creating the product. Digital products succeed based on demand, not your personal taste.

So before opening Notion and building your template, open Etsy with Everbe and do some market research. Log into Everbe, search for Notion templates, planners and budget templates, and see what shows up and how many products are selling.

Analyzing Bestsellers on Etsy

Open Etsy and search for Notion templates. They’ve become more popular recently, so plenty of people are making and selling them, but there’s still room for improvement because plenty of people are buying them too. One bestseller sells for $2, but when I analyze it with Everbe, it shows about €600 per month. If I go to the shop and click analyze shop, I can see they have a bunch of other products that sell a lot, like luxury Instagram templates and more Notion planner templates.

Another one is a social media portal at $30, showing about €300 per month. Analyzing that shop also shows other products that are selling really well. A life planner Notion template from another shop is showing over €1,500 per month. These are estimates from Everbe, so treat them as a rough guide rather than exact earnings.

Using the Everbe Keyword Research Tool

This is what you need to do first: look at the products already on the platform, see what people are searching for and buying, and then use the Everbe keyword research tool to find keywords people are searching for that don’t necessarily have products for them yet. In the research tool, you’ll find a bunch of products you might want to sell. For example, search for Notion planner and sort by keyword score. You’ll see ideas like wellness planner, that girl planner, student planner, skincare planner and meal plan for groceries, along with the score, competition and search volume. You can start creating your products based on those numbers.

Think Niched

With templates on Etsy you need to think very niche. Freelancer dashboard, content creator planner and student study planner are good examples, because specific templates tend to sell better than general ones.

Building the Template in Notion

Now you can start building the template inside Notion, which is very easy to do. You can also get inspiration from other templates on Etsy and see exactly what they include. They usually have a banner with a photo and different sections. Keep those in mind for your own listing, but don’t copy. Just make sure yours includes the things and details people want.

Listing Photos

Also keep in mind what listing photos work well on Etsy. I’ve seen a lot of mockups of an iPad or a laptop using the template, because people want to see it in use rather than just the Notion template as the first photo. I would rather use a mockup with a tech device such as a laptop, iPad or phone.

Pricing

Price your templates accordingly. Look at what competitors are charging and go with similar pricing, maybe a little lower since you’re a beginner.

Creating More Templates From One Product

The best part about selling digital products on Etsy is that once you create one template and it sells well, you can make a few modifications and turn it into a different template, like a student template or a meal planner template. You don’t have to create the product from scratch every time. You can even do it in different colors, like with Instagram templates. Just change the colors, mockup photos and text, move things around a little, and you have a full set of templates to sell all over again.

Optimizing Listings With Everbe

Everbe doesn’t just help you find the first idea. It also helps you over the long term by optimizing your listing titles, descriptions and tags with the right keywords, which can help your items reach the first page of search and make sales.

Be Consistent

If you want to sell Notion planners or any other digital product on Etsy, it won’t necessarily be instant success. You need to be consistent. Create more templates and more products, post often, and stay active in Etsy teams or with other Etsy sellers. Share your products on social media. This can help boost your sales and build a brand, not just an Etsy store.

Getting Started With Notion Planners

If you’ve been thinking of starting to sell digital products on Etsy for a while, Notion planners are a great place to start right now because the competition isn’t super high yet. With Everbe, you can find the right keywords and the right products to create, even with a brand new Etsy store that has zero sales.