I have tried dozens of different email marketing platforms over the years, and I’m going to share some of the best options for business owners in 2026 when it comes to email marketing. We’ve used and tested a lot of these platforms ourselves, comparing pricing, automations, SMS marketing, and ease of use, to help you make the best decision for your needs.
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Why Mailchimp Is No Longer Recommended
I used to use Mailchimp for the longest time, and while it used to be good back in 2012, it’s gone downhill since then. It’s owned by the same company that owns TurboTax, and honestly, it’s just become a messy, expensive piece of software. I wouldn’t recommend it anymore.
Omnisend
The first one that I want to share with you is called Omnisend. Omnisend is probably the best platform for anyone running an e-commerce business. If you have a store on Shopify or if you’re just looking to set up automations for your marketing, then this is probably going to be the best option for you. We’ll talk about the pricing and some of the other things that you can do with this software.
Abandoned Cart Automations And Features
With Omnisend, not only can you send out automated emails to your customers or potential customers, but you can get really detailed with it, which is what sets this platform apart from the others. Let’s say that someone is about to check out, they’re about to purchase something on your site, but then they abandon their cart. You can set up these automations inside of Omnisend’s platform to follow up with them with a new email reminding them to complete their purchase. They have push notifications, forms and popups available with the platform as well. And then, of course, all of the really in-depth analytics that a lot of the other platforms won’t provide at the level that Omnisend can do.
Customer Ratings And Customer Service
There’s a reason why I think over 150,000 people are using Omnisend. They have one of the best ratings on Shopify, I think around 4.7 out of five stars, which is a really solid rating. And the other thing that we noticed with them is that they have real customer service that will actually help you if you have problems. Especially in today’s day and age when everyone is just putting AI in, Omnisend will actually help you. A real person can help you if you’re having issues.
Migrating From Other Platforms
If you’re using Mailchimp or some of the other ones, they also have the ability to migrate from what you’re already using onto Omnisend, and they’ll help you set this up. If you’re using Claio or Mailchimp or any other platform, they can help you migrate your email list to Omnisend. It’s really easy to do. That’s another great feature that they have available.
Integrations And Ecommerce Automations
Whether you’re using Shopify or WordPress or lots of other different websites to run your business, Omnisend will connect to almost all of them. And then they have so many different integrations that you can use. Pretty much anything you can think of, like for example, shipping and logistics, keeping your customers up to date on when their product has been shipped, maybe sending them some tracking info. Omnisend can do all of these automations and integrate with so many other companies that it makes it one of the best options, especially for e-commerce, but you can even use it for any other type of business as well if you’re sending any type of emails.
SMS Marketing And Ease Of Use
Along with running those automations, you can also do things like SMS marketing if you want to text your list and get more information out to them using that strategy. It’s probably the most intuitive and easiest platform to use as well. I’d recommend it for most businesses. But let’s talk about some of the other platforms on this list for best email marketing platforms in 2026.
Beehiiv
The next option here is something called beehiiv. This is a bit different than a lot of other email marketing software. This is really focused on people who are looking to build something like an email newsletter. If you’re sending out emails to everyone at the same time from all of your followers, and you’re sending out newsletters on a weekly or monthly basis, then beehiiv is probably going to be your best option for that. They have a lot of great features for any type of media company. If you’re trying to not necessarily sell to customers, but to inform people about something, it’s probably the best option for newsletters.
Dashboard, Subscribers, And Monetization
I’ll show you inside my account here on one of our newsletters. We have 6,000 subscribers. And they have a really great dashboard overall for sending these out. You can just write a newsletter really quickly and blast it out to all of your followers. The pricing is relatively good. And then also they have options to monetize it, so you can actually insert ads into it automatically. We’ve only made $600 from this newsletter, but it’s pretty cool, some of the features that they have inside of there.
I would not recommend beehiiv for people who are looking for specific automations to target new people and try to get sales for their e-commerce business, but it’s really useful for just sending out information to anyone on your list as an email newsletter. So definitely would recommend it for that.
Constant Contact
The next one is going to be Constant Contact. This company is kind of grandfathered in because it’s been around since 1995, I think. It’s a really old company, over 30 years old. Being that they are old, they do have a lot of experience. Their software works really well. I haven’t really had many issues with it overall. I would say that their pricing can get a little bit more expensive than some other ones, but I know a lot of people who do use Constant Contact and they do have a lot of features.
Features And Fortune 500 Usage
You can do email marketing, SMS marketing, you can even do social media marketing and start to schedule Instagram posts and other things. It’s a pretty versatile piece of software. I believe a lot of big Fortune 500 companies use Constant Contact, so I think there’s a lot of validity there with a company like this. In terms of what sets it apart from the other ones, I’m not sure there’s really one tool that I find to be super better or more useful than the others, but it’s overall just a good piece of software. It’s much better than Mailchimp, and I think you can’t really go wrong if you just want an all-around email marketing software for your business.
Moosend
The next one here is going to be Moosend. It’s kind of a funny name, and the logo looks pretty cute too. We’ve used Moosend in the past, and we still use it for one of the smaller companies I have ownership in. The product works really well. I think a great feature of this is that it’s really useful for people who are price sensitive. Maybe you have a small email list and you’re not sending that many emails and you don’t want to pay a ton of money.
Pricing For Beginners
On Moosend, pricing starts around $7 a month for 500 contacts, and about $13 a month for 1,000 contacts, with unlimited email campaigns and sends included at that tier. It’s overall probably the best option for pricing if you’re just starting out. Their software is pretty easy to use as well, a little bit more clunky than something like Omnisend, but it definitely has great pricing. You get a 30-day free trial too, which is useful if you just want to check it out.
Segmentation And Growth Tools
And then they do have most of those features available like the other platforms have as well. They have email marketing, they have automations, they have growth tools, you can manage your audience, you can segment them. Maybe you want to segment certain ages or genders or demographics of your customers and put them into different buckets so that you can send them different types of emails. That’s something you can do inside of Moosend.
Final Thoughts On Moosend
If you’re looking for the best price and the ability to get a full month for free without having to pay any money, then you should probably check out Moosend. It’s pretty easy to use. It gets the job done. It’s a little bit clunky, but overall, it’s one that I like, and the name is kind of cool, too. It’s hard to beat the price on that.
Brevo
Let’s talk about the next one here, which is going to be Brevo. Brevo is really, really powerful, and I would recommend it for a lot of businesses regardless of what type of company you are running. Even if you’re running an email newsletter or you’re running e-commerce or you’re running an in-person business like a coffee shop and you want to send emails to your customers, they really have so many features, probably the most out of any of these besides Omnisend. You can do email, SMS, WhatsApp marketing.
Pricing Based On Emails Sent, Not List Size
What I really like about Brevo is that their pricing model is one of the best options. You’re not necessarily just paying for an email list. I remember on Mailchimp, when we used to use it, we had an email list of 40,000 people, and even if we didn’t send any emails, Mailchimp was charging hundreds of dollars, sometimes thousands of dollars per month, regardless of whether or not you send any emails, just for having the list on there. Brevo doesn’t charge you for having an email list. They charge you based on how many emails you’re actually sending. That’s just a really big difference, and it’s the reason I really like it as a platform.
Integrations And Overall Value
Let’s say that you’re sending 10,000 emails per month. You can get this for around $15 a month. You’re getting a lot of value. They have a lot of different features on here for types of emails, and going beyond that into other things like WhatsApp, which is really useful in 2026. And then, of course, having integrations into roughly 150 different other platforms and services like Shopify, Stripe, and WooCommerce, so that you can connect them easily and just overall make it a lot easier to run your business using Brevo as one of the main hubs for running things.
Overall just a great platform. I really like it. The pricing is good. I don’t have many complaints with them. We’ve used them in the past, we don’t use them anymore, but it’s still a great option for a lot of people.
Final Recommendations
If you’re thinking about which platform to choose, it’s really going to be up to you. I would say if you’re running an e-commerce business, you definitely want to use Omnisend. If you’re running an email newsletter, you’ll probably want to use something like beehiiv. And if you don’t like either of those, then Constant Contact, Moosend, and Brevo are all great options as well. Let me know which one you end up choosing.
